4 articles
Australian media company Motio has launched 'Motio Drive' through an exclusive sales partnership with digital transit media specialist Adonix. This collaboration expands Motio's presence in premium urban digital out-of-home (DOOH) advertising, leveraging high-definition taxitop screens.
The Out of Home advertising industry experienced robust growth in 2025, with net media revenue climbing significantly. This expansion was largely driven by the continued rise of Digital Out of Home (DOOH), which now accounts for over three-quarters of the sector's total revenue.
New Zealand's media sector is experiencing significant shifts, from intensified local competition for evening audiences to potential global mega-mergers impacting content supply. These developments highlight the evolving challenges and opportunities for marketers aiming to connect with Kiwi consumers amidst a dynamic media environment.