1106 articles
Australian-listed media and marketing companies experienced a significant downturn on 15 April 2026, with Enero Group leading the decline to a decade-low valuation. This broad market correction signals potential headwinds for the wider agency sector, including those with New Zealand operations or aspirations.
ANZ has increased select fixed home loan rates and some term deposit rates, reflecting persistent inflationary pressures and a cautious economic outlook. This move suggests higher borrowing costs will continue to impact consumer discretionary spending and business investment across New Zealand.
Comvita, a prominent New Zealand health and wellness brand, initiated a significant rights offer to raise capital. This move underscores its strategic growth objectives and reliance on investor confidence, even as broader market sentiment fluctuates.
A recent CommsCon session highlighted the critical need for marketers to avoid greenwashing, emphasising transparency and genuine commitment to sustainability. This insight underscores the growing scrutiny on environmental claims and the risks associated with misleading consumers.
Australian media agencies are adopting a 'less chit chat, more emails' communication style, driven by time constraints and a younger workforce. This shift signals a demand for highly efficient, relevant interactions, impacting how media salespeople and partners engage with agencies. New Zealand marketers should anticipate similar expectations.
Publicis Group highlighted its Australia and New Zealand operations as top performers, achieving significant organic growth in its latest quarterly results. This strong regional performance underscores a competitive and dynamic agency landscape across the Tasman.
Air New Zealand faces significant financial challenges, with analysts projecting substantial losses before a potential recovery. This situation is driving increased ticket prices, reflecting broader economic pressures and shifting consumer travel behaviours within the New Zealand market.
New Zealand's startup sector experienced a significant investment surge in 2025, with total capital reaching $754 million. This growth was largely driven by later-stage funding rounds, indicating maturing businesses and increased investor confidence in the local innovation ecosystem.
Australian influencer agency Vamp recently announced four key leadership hires, signalling robust growth within the creator economy. This expansion reflects increasing demand for structured influencer marketing solutions and deeper brand integration, offering valuable insights for New Zealand's evolving digital landscape.
Publicis Group reported strong Q1 2026 results, with Australia highlighted as a top performer achieving 7.6% organic growth. This positive trans-Tasman agency performance indicates a healthy and active market for marketing services, offering insights for New Zealand agencies and brands.
The International Monetary Fund has revised global economic growth forecasts downwards, indicating a challenging period ahead with recession risks. While New Zealand's immediate outlook is comparatively stable, marketers must prepare for potential spillover effects and evolving consumer behaviour.
Prophet, a decision intelligence platform, has released a foundational guide to Market Mix Modelling (MMM). This resource aims to empower marketers to enhance their measurement frameworks and address analytical gaps, particularly under increasing financial scrutiny.
