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NZ Agencies Must Adapt to Shifting Communication Norms as 'No Small Talk' Trend Emerges

NZ Agencies Must Adapt to Shifting Communication Norms as 'No Small Talk' Trend Emerges

Australian media agencies are adopting a 'less chit chat, more emails' communication style, driven by time constraints and a younger workforce. This shift signals a demand for highly efficient, relevant interactions, impacting how media salespeople and partners engage with agencies. New Zealand marketers should anticipate similar expectations.

15 April 20268 min read2
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