1098 articles
Australian influencer agency Vamp recently announced four key leadership hires, signalling robust growth within the creator economy. This expansion reflects increasing demand for structured influencer marketing solutions and deeper brand integration, offering valuable insights for New Zealand's evolving digital landscape.
Publicis Group reported strong Q1 2026 results, with Australia highlighted as a top performer achieving 7.6% organic growth. This positive trans-Tasman agency performance indicates a healthy and active market for marketing services, offering insights for New Zealand agencies and brands.
The International Monetary Fund has revised global economic growth forecasts downwards, indicating a challenging period ahead with recession risks. While New Zealand's immediate outlook is comparatively stable, marketers must prepare for potential spillover effects and evolving consumer behaviour.
Prophet, a decision intelligence platform, has released a foundational guide to Market Mix Modelling (MMM). This resource aims to empower marketers to enhance their measurement frameworks and address analytical gaps, particularly under increasing financial scrutiny.
Fonterra farmers received significant payouts, prompting financial experts to advise prioritising debt reduction over discretionary spending. This guidance highlights a cautious approach to rural finances, impacting marketing strategies targeting the agricultural sector and broader regional economies.
The upcoming 2026 New Zealand general election is predicted to be heavily influenced by the lingering effects and narratives of the COVID-19 pandemic. This focus on past responses and economic consequences will shape political discourse, potentially impacting public sentiment and consumer behaviour, necessitating adaptable marketing strategies.
ANZ's latest economic outlook suggests a longer period of high interest rates, impacting consumer spending and business confidence. This necessitates a strategic shift for New Zealand marketers, focusing on value and efficiency amidst a tightening economic landscape.
The AUT Trust in News report for 2026 indicates a resurgence in public confidence toward traditional news outlets in New Zealand. This trend emerges as concerns grow over AI-generated content and misinformation prevalent on social media platforms.
Amidst global fuel price volatility, New Zealand is considering following other nations in temporarily offering free public transport. This potential shift highlights evolving consumer behaviour and presents both challenges and opportunities for marketers adapting to changing mobility patterns and economic pressures.
Publicis Groupe reported its 20th consecutive quarter of growth, demonstrating resilience despite global conflicts. The agency also addressed its dynamic relationship with The Trade Desk and commented on the 'symbolic' nature of OpenAI's Sora shutdown, highlighting evolving industry landscapes.
A developer claims to have reverse-engineered Google's SynthID AI watermarking system, demonstrating the potential to remove or forge AI-generated content markers. While Google disputes the claim, this event highlights the ongoing challenges in ensuring authenticity and provenance for AI-created assets.
Investment platform Betterment employs an 'anti-marketing' strategy, shifting focus from aggressive acquisition to nurturing existing users for long-term engagement. This approach prioritises user calm and sustained investment over constant re-engagement, challenging conventional growth models.
