11 articles
A New Zealand-based platform connects aspiring athletes with top Kiwi sports professionals for one-on-one coaching, demonstrating a successful model for monetising specialised local talent. This initiative highlights the growing potential of the creator economy within niche markets and the value of direct access to experts.
Major League Baseball (MLB) is actively seeking to modernise its digital presence and fan engagement strategies amidst evolving online consumption habits. This initiative highlights the critical need for traditional institutions to adapt to contemporary internet culture to maintain audience relevance and attract new demographics.
Meta continues to advance its wearable technology, specifically Ray-Ban Meta glasses, despite persistent privacy concerns. The company's focus on product launch appears to overshadow potential ethical dilemmas, including the implications of integrated facial recognition technology.
Recent data highlights the growing influence of creator marketing, the evolving role of AI in customer acquisition, and the persistent impact of inflation on consumer behaviour. These trends necessitate a strategic re-evaluation for New Zealand marketers aiming for effective engagement and sustainable growth.
The emergence of AI-generated influencers and digital twin technology presents both opportunities and challenges for marketers. This trend signifies a shift in how brands can engage audiences, offering scalable and controlled digital personas.
An advice column highlights the intricate social dynamics and potential conflicts within small, specialised creative communities. This underscores the importance of understanding interpersonal relationships and reputation management for brands engaging with niche creators.
The 2026 YouTube NZ Marketing Awards programme has officially launched, announcing key dates and its primary sponsor. This initiative highlights the ongoing evolution of marketing effectiveness and the increasing integration of digital platforms in recognising industry achievements.