1745 articles
An Australian creative agency has launched a specialised division to deeply engage Gen Z and Gen Alpha through digital experiences and entertainment. This move highlights the growing necessity for brands to adopt tailored, immersive strategies for these distinct, digitally native demographics.
Prophet, a decision intelligence platform, has released a foundational guide to Market Mix Modelling (MMM). This resource aims to empower marketers to enhance their measurement frameworks and address analytical gaps, particularly under increasing financial scrutiny.
Australian brand Esky has launched a social-first campaign leveraging 16 digital creators to showcase its products in outdoor lifestyle contexts. This initiative, managed by The Social CliQ, signifies a shift towards authentic, creator-driven content to connect with modern audiences, particularly on platforms like TikTok.
New Zealand's Comvita has completed a capital raise, bringing Singaporean conglomerate Fraser and Neave (F&N) onboard as a significant strategic investor. This move provides Comvita with capital and a powerful distribution partner, potentially reshaping its market approach.
The Spinoff's educational series 'Now You Know' has secured funding from NZ On Air for a second season, following its impressive 14 million views since July 2025. This success underscores the potential for locally produced, informative content to achieve significant audience engagement in New Zealand.
A report indicates AI data center startup Fluidstack is pursuing a significant funding round, potentially valuing it at $18 billion. This follows a previous $7.5 billion valuation and a major deal to build data centers for Anthropic, underscoring the escalating investment in foundational AI infrastructure.
The AUT Trust in News report for 2026 indicates a resurgence in public confidence toward traditional news outlets in New Zealand. This trend emerges as concerns grow over AI-generated content and misinformation prevalent on social media platforms.
New Zealand retailers are calling for a 'Temu tax' to address competitive disadvantages posed by international online platforms. This initiative seeks to level the playing field by ensuring foreign e-commerce giants contribute to local economic frameworks, mirroring existing GST obligations for goods over NZ$1,000.
Rent the Runway is diversifying its revenue streams by launching a marketplace and expanding its product categories beyond occasion wear. This strategic pivot aims to enhance customer lifetime value and attract new audiences, offering valuable insights for New Zealand retailers facing similar market pressures.
Amidst global fuel price volatility, New Zealand is considering following other nations in temporarily offering free public transport. This potential shift highlights evolving consumer behaviour and presents both challenges and opportunities for marketers adapting to changing mobility patterns and economic pressures.
The Motion Picture Association (MPA) chairman acknowledged AI's transformative power in storytelling and fan engagement while addressing industry anxieties. This signals a growing acceptance of AI's creative applications, moving beyond mere efficiency gains. Marketers must now consider AI's role in content creation and audience interaction.
Google is integrating 'Skills' into its Chrome browser, enabling users to save and reuse AI prompts across various websites. This enhancement, building on Gemini's browser capabilities, promises to significantly boost efficiency for marketers by automating repetitive AI-driven tasks.
