131 articles
Recent industry analysis indicates creator marketing is solidifying its position as a primary media channel, capturing significant digital ad spend. This shift coincides with a deceleration in search advertising growth, prompting marketers to reassess their digital investment strategies.
Inland Revenue (IR) is actively pushing for tax compliance among New Zealand's crypto-asset investors, highlighting the growing scale and mainstream integration of digital assets. This move underscores the need for marketers to understand the evolving regulatory landscape and the demographic engaging with cryptocurrencies.
A recent Digiday+ Research survey reveals global advertising agencies are tempering budget growth expectations until 2027, citing client spending and AI's disruptive potential as primary concerns. This indicates a period of cautious investment and significant technological integration ahead. (Source: Digiday, 20 April 2026)
New findings from The Research Agency indicate that humorous content is the most effective element in New Zealand's favourite television advertisements. This insight underscores the cultural resonance of comedy in local marketing campaigns.
Industry projections indicate Meta is on track to surpass Google as the world's leading digital advertising platform this year. This marks a significant shift in the global digital media landscape, with profound implications for advertiser strategies and budget allocation.
Google's AI-powered search is evolving to help users locate specific products in nearby stores, moving beyond general availability to real-time stock checks. This advancement provides a critical opportunity for New Zealand retailers to integrate their inventory data for increased local visibility and sales.
New research indicates that cultural representation significantly enhances advertising effectiveness, particularly among diverse audiences. Brands that authentically reflect a target group's culture see higher ad recall and purchase intent, highlighting the commercial value of inclusive marketing strategies.
Google's AI, Gemini, significantly increased its ad blocking efforts in 2025, preventing billions of 'bad ads' from reaching users. This global initiative has direct consequences for New Zealand marketers, influencing ad visibility, campaign compliance, and the future of digital advertising integrity.
Google has launched an 'AI Mode' for Chrome desktop, enabling users to view AI-generated summaries alongside traditional search results. This integration fundamentally alters how users interact with information, presenting both opportunities and challenges for content visibility and marketing strategies.
Google's 2025 ad enforcement report reveals a strategic pivot towards blocking problematic advertisements themselves, rather than solely suspending advertiser accounts. This shift, enabled by advanced AI, resulted in a massive increase in ad removals despite a decrease in advertiser bans, signaling a new era for ad quality and compliance.
Google is transitioning its AI Max for Search offering from beta to general availability, mandating its use for advertisers. This shift includes the deprecation of several long-standing, automated search ad features, compelling marketers to adapt to a more AI-driven ecosystem by September 2026.
Agencies globally are scrambling to secure skilled organic search professionals as client demand for AI-driven, zero-click search expertise intensifies. This talent crunch is reshaping digital marketing strategies and highlighting the critical need for advanced SEO capabilities.
