64 articles
National Poetry Day is actively seeking a new principal sponsor following the conclusion of its long-standing partnership with outdoor advertising firm Phantom Billstickers. This transition marks a significant shift for the cultural event and presents a unique opportunity for brands to engage with arts and community initiatives.
Amidst global fuel price volatility, New Zealand is considering following other nations in temporarily offering free public transport. This potential shift highlights evolving consumer behaviour and presents both challenges and opportunities for marketers adapting to changing mobility patterns and economic pressures.
Sony Pictures CEO Tom Rothman publicly urged cinema operators to significantly shorten pre-movie advertising and trailer sequences. This call, made at CinemaCon, highlights growing industry concern over audience fatigue and its potential impact on the theatrical experience, directly affecting media planning for NZ marketers.
Auckland's St James Theatre renovation unexpectedly led to the creation of two distinct venues from a single site, driven by a fire safety requirement. This adaptive approach expands event capacity and offers new commercial opportunities within the city's entertainment landscape.
2degrees, in collaboration with OMD, TBWA/NZ, and Seen, has launched an innovative mobile Out-of-Home (OOH) campaign in Auckland. This initiative leverages ride-share vehicles as dynamic advertising platforms, aiming for high visibility and direct consumer engagement across the city.
Rapid housing development in specific Auckland areas is significantly changing their demographic makeup, particularly reducing the proportion of renters. This shift impacts local consumer profiles and spending patterns, necessitating adaptive marketing strategies.
Christchurch's new One New Zealand Stadium has opened, marking a significant milestone for the region. This multi-million dollar venue, bearing a prominent brand name, presents fresh opportunities and challenges for marketers looking to connect with audiences in a live event setting.
Rising fuel costs are prompting a significant shift in New Zealand's urban commuting patterns, with increased adoption of public transport and cycling. This behavioural change is unexpectedly leading to clearer roads for those still driving, presenting a complex landscape for marketers.
Recent observations in Auckland indicate a significant shift in commuting habits, with fewer vehicles on key arterial routes like Onewa Road during peak hours. This change is attributed to increased adoption of public transport and cycling, leading to clearer roads for those still driving.
Kotex launched a mobile-first campaign using art installations and QR codes to tackle period taboos, strategically placing these near cultural institutions. This initiative aims to foster open dialogue around menstruation, leveraging digital engagement for social impact.
Australia introduces new restrictions on gambling advertising, impacting sports sponsorships and broadcast placements. Concurrently, Ooh Media is reportedly divesting its retail media assets, signalling a potential strategic refocus within the out-of-home sector.
Ooh Media has ceased operations of its retail media division, Reo, resulting in job losses. This move reflects a challenging market with decelerating growth and a growing trend among retailers to manage their media offerings internally, impacting the broader out-of-home sector.
